Books as prescriptions

Avid readers have known for a long time that books can have a profound effect upon a person.  They can, in fact, be life changing.  It seems that doctors in the UK are agreeing.  The Smithsonian Magazine reports in their article "Doctors Are Now Prescribing Books to Treat Depression" that UK doctors are prescribing books for depression.  It seems to be limited to self-help books such as "Mind Over Mood" and "Overcoming Depression." 

Currently there are no hard statistics to support 'bibliotherapy', but it will be interesting to see any forthcoming results.  Is this a partnership that we could develop by working with doctors and counselors to recommend library books and databases?  It does not have to be limited to depression.

Speaking of which, do you have a favorite book to read when you are depressed?

What does your library space say?

In a time of library doomsayers, it is good to read an article that highlights the importance of libraries in today’s tech dependent world.  “Saving Our Public Libraries in a Paperless World” was posted on the blog Simplicity 2.0, and it has been making its way around on social media. The article discusses that while more and more information is going digital, people still feel that libraries are an important source of information. 

What really struck me though was the graphic that they reproduced from the Pew Report “How important are these library services to you and your family?”  The service that ranked number two (after books and media) was “Having a quiet, safe place.”  I would add welcoming to that.   

While we would all love to have huge budgets, it does not take major renovations or even a lot of money to be able to make our libraries welcoming and safe places.  There are several small things that we can do to achieve this goal.  While many of these have been said before, they bear repeating.

• Excellent customer service: This goes to make the library welcoming.  Liberate yourself from the stereotype of a shushing librarian and smile! Don't be afraid to go above and beyond. Offer that little bit of extra help and view it from the library users perspective instead of forcing them to use the library like we think it should be used.
• Signage: Does all you signage say no, don't do this?  Get rid of all the signs you can, and reword what you have as positive.  Michaels Stephens has spoken about this quite a bit on his blog Taming the Web
• Enforce your Code of Conduct: This one may seem a bit basic, but if people are being loud and obnoxious, address it!  It can be intimidating for other customers, and they do not feel safe.
• Merchandising: Encourage people to browse and linger.  You can do this with face-out displays on shelving. These are some of my attempts. 
  

 

• Create seating areas:  I would live to have space between our shelves to place chairs for greater browsing.  Since we do not, we create seating areas on the floor.  Take a look at your local Barnes and Noble sometimes, and try to find an empty seat.  It can be a challenge.
• Try to have quiet and loud areas: We are fortunate to have space for this.  We have a large lobby area with tables and chairs in which our customers can be a bit louder.  We also have a designated quiet room in the back of the library for study and reading. You may have to be a bit more creative to create the two distinct spaces.

This list is by no means exhaustive.  What do you do to create and welcoming, safe place? I would love to hear your ideas! 

 

Summer Reading 2014 Goals

I am very excited about this year's summer reading theme.  The overarching theme is science, and it breaks down to the different age groups as follows:


                                                            

Children: Fizz, Boom, Read 
Teens: Spark a Reaction
Adult: Literary Elements

Science and libraries are such a good combination, and it is something new to many libraries.  It should be easy to generate interests.  I have some personal hope that it will help, even a little, overcome Americans reticence against science.  Yes, science is cool!  One should not be proud of the fact that they do not know mathematics!

This year, I am really hoping to go big with the program.  It is the perfect platform for finally bringing together several things that I have been trying to accomplish.  I would like to do a series of themed program, so that we can build on the momentum.  I would like to reach out to community partners, and I want to build teamwork and collaboration amongst the librarians. 

To help us stay on track with the program, we have set a few summer reading goals:

• Get people excited about library resources.
• Involve parents and families in summer reading program.
• Reach out to more people who do not normally come to libraries.
• Provide cultural and community enrichment.
• Make connections with community partners.
• Embrace STEM in the library.

It should be a very exciting summer.  We have some big plans that we will have to pick from ranging from a science fair to close out the program to a mini-con to celebrate science fiction.  I think one of our big keys will be reaching out to our community partners such as a our schools.  I don't think that we could find a better opportunity to collaborate with the teachers especially the science teachers, librarians, and principles. 

E-Books and You

ALA President, Maureen Sullivan, has posted a Youtube video titled 'Ebooks and You'.  It is a short three minute video that doesn't say much other than to point out some ALA resources for librarians about ebooks. It is still worth a look. 

Educating public on ebooks

Originally published in the Oklahoma Librarian.
 
Recently on Publib, a listserv for public libraries, a subscriber posed the question of what libraries are doing to educate the public regarding issues concerning ebooks. ( ::crickets:: crickets::) The only response was from one person that pointed her to an online petition to publishers. What a missed opportunity. By not educating the public we are not only missing out on a huge opportunity for library advocacy, but we are damaging our own reputations.

This is not evident at first as libraries are trying to advocate with the publishers (though many say this is a case of too little too late), but if a library user searches on the li-brary website for the latest Janet Evanovich book they are not going to say, "Oh, she is pub-lished by Simon and Schuster, and darn that publisher, they won’t sell to libraries!" Quite the opposite, in fact, they will blame libraries. "They can’t even order best sellers! Any monkey could do their job better!"

There are many ways in which we can approach the public regarding the issues, and it can be overwhelming. I have a rather simple method with which we can start. At my library customers frequently come to the reference desk asking for help loading a library book onto their ereaders. We always give them a little cheat sheet to help them remember what we showed them. What if that cheat sheet also contained something along the following?

Can’t find your favorite authors’ ebooks on the library website?Did you know that three of the major six publishers, Simon & Schuster, Macmillan, and Hachette, will not sell their ebooks to libraries?

The other three major publishers will sell to libraries – but at a cost.

Random House has charged the libraries as much as 300% of the list price for ebooks.

HarperCollins makes the library purchase a new ebook after the original ebook has been checked out 26 times in an attempt to simulate physical wear.

Penguin is experimenting with libraries on a limited basis, but the release of ebooks to li-braries is delayed for six months after the publication date, and the ebooks are only good for a year before they must be renewed.

Why? The bottom line is… well, the bottom line. Publishers are afraid that if libraries lend ebooks for free that it will undercut their sales. In fact, the opposite has been shown to be true. A Pew report states that 50% of library users will later purchase a book by an author they dis-covered in the library. Librarians are publishers’ best advertising, and it is free advertising!

What can you do?
Write your favorite authors and make them aware of the dilemmas that libraries face. Let them know that you support your local library, and that you are concerned about current publishing practices. After all, this is author’s bottom line, too. Together, we can make a difference.  
 

Breaking Up [with Ebooks] is Hard to Do

Breaking Up with Ebooks is Hard to Do

Published in Sept/Oct Issue of Oklahoman Librarian

The Librarian in Black recently posted about her break-up with ebooks.  . She accused ebooks of playing the old bait and switch by promising wine and roses and instead giving a beer and cheeto relationship.  She waxes poetically throughout the post about how badly the ebook boyfriend treats her even going so far as to accuse ‘him’ of sleeping with her sister.  It was almost another Somebody Done Somebody Wrong Song.  While the post was wildly entertaining and I was tempted to dramatically whip off my promise ring and throw it in ebooks face, let’s be honest, Breaking Up [with ebooks] is Hard to Do.

I confess, I am deeply in love with ebooks.   While I still think fondly of my first love, the printed book, ebooks has long since replaced print in my heart.   I am not alone.  Library users love ebooks.   If you don’t think that libraries stuggle now with their public image and you are itching for a challenge, get rid of ebooks.  Even so, from the public side, ebooks still have their challenges.  I have eschewed the dedicated ebook reader, and I use a tablet (Android based, hate proprietary Apple) because it is a hassle to download library ebooks on a dedicated ebook reader.  Sideload from my computer?  Really?  That is SO last year.  This does not even address issues such as certain publishers not allowing libraries to lend ebooks.  We won’t mention names, will we Macmillan?

ALA released a report, Ebook Business Models that Andy, from Agnostic, Maybe, has accused of being a bit too brief and a case of too little too late.  I do not think that he is too far off the mark.  The report is very brief, but it does summarize nicely for what libraries are asking.

·         Inclusion of all titles – I Want it All without any embargo, and really, Its Not Too Much to Ask.

·         Enduring Rights: Give us ownership and all that it entails.

·         Intregration-metadata access without the DRM

In a perfect world, this is what we should strive for and what we have had with print books, however, You Can’t Always Get Want You Want.  Let’s look at our relationship expectations.  As librarians, we want to the publishers to give us what they do not give the public.  We want enduring rights.  We want to ‘own’ the ebook and have first sale rights.  We want to lend books through ILL.  The public does not have access to such.  I cringe when I think of all the ebooks that I have purchased through my Barnes and Noble app.  If Barnes and Noble goes out of business, what happens to my access to my ebooks?  When I am tired of reading my ebook, I cannot resell it or donate it to the library.  And while Barnes and Noble does have the ‘lend it’ function, out of the one hundred or so ebooks that I ‘own’, I can only lend two.  This is not limited to ebooks.  I thought of this as I bought Hunger Games through VuDu.  Maybe I should have bought it through Amazon. 

I do not think that breaking up with ebooks is the best move in this relationship.  However, I have no opposition to breaking up with the Big 6.  What we do now, will form the future of libraries.

Big Six is singing Two Out of Three Ain’t Bad to us.  They may need us, they may want us (or what we can do for them), but they will never love us.  On other hand, Overdrive may be a case of Paradise by the Dashboard Light.  In the heat of passion, we gave in and signed the contract, but now we are praying for the end of time.

So before we start rallying to These Boots Are Made for Walkin rember that there are Fifty Ways to Leave Your Lover.  We do not have to break completely from ebooks, but we can perhaps have a more ‘open’ relationship and consider seeing other people. 

LG Flexible E-screens

LG has release a new flexible e-ink display.  The screen can bend up to 40 degrees, and it will even survive a typical fall.  The flexible displays are also thinner and lighter than the more traditional glass displays.  It was expected to show up in products in April though none have yet hit the mainstream.  If ebook sales have been effected so greatly by the device, what impact could the flexible display screen have on the ebook world?  One of the appeals for people using e-readers is that it is easier and lighter to hold than print books - especially if you are reading Game of Thrones.

The ebook tipping point

There have been several major events happening in the ebook realm that seem to be building to a convergence that will have a major impact on the future of both the publishing world and libraries.  Let's look at the players.

THE USER:

Pew Internet released a report on April 4 on the rise of rise of e-reading. There are four points that I think are of particular interest to libraries.

1.  The first comes as no surprise.  The number of people reading e-books has increased.  To measure the impact of holiday gift giving, Pew performed their survey in mid-December 2011 and again in February 2012.  In mid-December, the number of people who have read an ebook in the last year was 17%. In February that number increased to 21%. 
2. E-books readers tend to read more books.  They read an average of 24 books over the last 12 months compared to 15 books for print readers.
3. Both publishers and libraries need to really take note of the following: ebook readers are frustrated by the lack of available content or the difficulty of getting content.  One of the things that appeal to them about e-books is the ease of access.  Making access difficult, or impossible in some cases, will not make for happy customers.
4. Most interestingly, ebooks readers are more likely to buy content than to borrow.  61% e-book readers would rather buy as opposed to 54% of print readers who would rather buy than borrow.  Libraries, are you listening?

PUBLISHERS:

The Big Six publishers seem to be struggling with the concept of ebooks.  They are trying to force the print paradigm upon digital content rather than viewing it as a different beast.  They give the impression of a gaggle of Chicken Littles clucking that the sky is falling. 

Harper Collins is probably the most famous for instituting the 26 check-out limit on library ebooks.  They are attempting to simulate the wearing and replacement of physical book in libraries.

Penguin is now they are taking their dispute with Amazon out on libraries and making it more difficult for library users to borrow Kindle titles through Overdrive.  Kindles (with the exception of Kindle Fire) must be connected to the computer and the library title sideloaded.  This can be a major hassle to people accustomed to do everything wirelessly.   Refer to number 3 above.  This is after pulling their books from Overdrive and than adding them back.

Random House has increased their ebooks prices to libraries by 300%.  Apparently they have not been reading the news stories about shrinking library budgets.

Simon & Schuster and Macmillan don't even allow libraries to lend their ebooks.  It is a shame as they are missing a ton of free publicity.  Who better to promote a book than a true bibliophile? 

I would like to see some solid studies that show the effect of library lending on the purchase of books.  I know that many library users will discover a new author through the library or purchase titles they loved but originally read at the library.  However, I am not aware of any official study that supports this assumption.  Does anyone know?


AMERICAN LIBRARY ASSOCIATION:
Over the last few months, the American Library Association has begun discussions with publishers.  Among the many goals of ALA were the desire to educate publishers regarding library use of ebooks (no, not everyone with access to the internet is allowed to check out ebooks) and to find a mutually agreeable business model that was flexible for the many different types of libraries and affordable.  ALA has also raised issues such as user privacy and digital preservation though not information has been given regarding those discussions.
I recently had the opportunity to ask Molly Rapheal, the president of ALA, some questions regarding this topic.  One of my main concerns was the publishers talk of creating 'friction'.  They want to simulate the print book check out process by forcing the users to physically be present in the library to check-in and check-out ebooks.  The publishers are hoping that readers will be more likely to buy the book rather than go through the trouble of borrowing it.  umm..well...of course, but again refer to #3.  Molly assured us that ALA is trying to persuade publishers that this was not the best course of action.


AMAZON

Amazon has been a very active player in the ebook field.  It could be argued that the release of Kindle is responsible for the surge in popularity of ebooks.  One would think that this would excite publishers, but the relationship between Amazon and publishers has been anything but rosy.  This is due in main to Amazon trying to sell ebooks at the low price of $9.99.  To say the publishers balked at this price would be to understate the situation.  Publishers were concerned that they would not be able to sell print books at their full price.  (More on this topic in a moment.) 

Amazon also became competition.  They began allowing and even encourage authors to self-publish through their site.  With the advent of ebooks, self-publishing was already starting to grow. With Amazon offering services to facilitate the process, it has become even a more appealing option to many authors who either can't find a publisher to pick them up or are disgruntled with publishers treatment.


OVERDRIVE

With the surgence in the popularity of the Kindle and other ebook readers, public libraries have jumped on the bandwagon. Unfortunately, there is only one main wagon at this point - Overdrive. Overdrive has not been completely successful with their relations with publishers. Many publishers were upset when Overdrive began to offer Kindle versions of their books. The publishers felt it violated terms of their contracts because the library user had to leave the safety of the Overdrive firewall and travel to the Amazon site to complete the library check-out process. Many libraries also had concerns though their concerns focused on the privacy issues of the library user.


APPLE

Into this fray steps Apple.  iPad became competitors to the Kindle as some customers wanted a device that does more than just read a book.  Who wants to carry multiple devices when you could have one that does it all.  This led to Apple adding ebooks to their line-up of offering with iBook.  Apple then approached the publishers with the offer of agency pricing or letting the publisher set the prices of ebooks.  There were two caveats.  Apple wanted a 30% cut, and they also required a signed agreement stating that the publishers could not sell to another vendor at a lower price.   This raised the prices of ebooks to around $12.99, and it also caught the attention of...

DEPARTMENT OF JUSTICE

On April 11, the Department of Justice (DOJ)  brought a lawsuit again Apple and five of the big publishers for price fixing.  The DOJ has already settle with three of the publishers, HarperCollins, Simon & Schuster and Hachette.  The three publishers must now allow other vendors such as Barnes and Noble and Amazon to set their own prices.  Apple along with Pearson and Macmillon have decided to take the suit to court.   Initially, the lawsuit should create lower prices for ebooks, however, it has not affected Apple's stock prices.  Ebooks are a very small piece of the Apple pie, and investors still feeling fairly confident in Apple's ability to weather the storm.   I am very interested in the outcome of the suit and what the resulting repercussions will be.

~~~~~

With the convergence of these different events,the ebook arena seems to be reaching a tipping point.  The two industries that could be affected the most are the publishers and the libraries.  Publishers should cue into recent history and learn a lesson from Borders.  Borders was late to join the ebook game and never seemed really completely embrace it. They are now out of business.  Apple and Amazon are increasing the competition that publishers face making the possibility of them collapsing even greater.  While the publishers may not be in immediate danger of collapsing, it is a possibility with which we should contend. The publishers will either redefine their business model regarding ebooks, or their future outlook is bleak.

Libraries will also be impacted by a tipping point. If publishers succeed creating a new business model, then libraries must prove to publishers that libraries are indeed an integral part of publishers' success.  (Again, formal studies would be of benefit.) If the publishers collapse, or even if they succeed, it may be time for the libraries to reexamine their own paradigm.  Traditionally libraries have purchased titles from a vendor or direct from a publisher based in large part upon reviews or demand for subject matter or titles.  With ebooks, this has morphed into a leasing model where libraries purchase the rights to access the content, but they do not own it and cannot resell it.  Some libraries are now exploring hosting content themselves and buying direct from authors or even exploring the creation of content.  We will determine our own future.  Are we ready?

I cannot predict what the future of ebooks will look like, but I do predict that the next few years will be as exciting as the last few.  What are your thoughts regarding recent events?

Dream Library or Avoiding Library Obsolesence Part II

This is the second post in a three part series that imagines what public libraries would be if they were created fresh today and the focus was on the user.  The idea for this came from an article in American Libraries titled Avoiding the Path to Obsolescence by Steven Smith and Carmelita Pickett.  The article examines the failures of Blockbuster and the success of Netflix (before the glaring snag of trying to split the disc and streaming business) and what libraries can learn from them.  Smith and Pickett attributed a part of Netflix's success to being able to start fresh without legacy issues. 

What if we could do that with public libraries?  What would they look like if we did not have legacy issues and if we focused on the user?    The user's wants/needs can be divided into three broad categories: physical needs, access to resources, access to people/staff.  The first post focused on physical needs.  This post will explore access to resources.

When I first started thinking about this post, I started thinking about all the shining new gadget coming out, and how we could use them in a library.  We are suppose to receive iPads at our library to use for collection management, and I feel like a kid who has to wait until Christmas to open a coveted present.  I will admit that I lust after shiney new toys.  I am repeating a quote from Smith and Pickett.  I need the reminder even if no one else does.

"But guessing correctly [what next device people will be using to access information], while important, is not really the key.  What matters is responding to customer wants and needs in a timely and efficient manner, even at the expense of letting go of past practices and tools no matter how cherished or successful.  A baggage-free focus on customer is what gave Netflix its original competitive advantage."

So if we stop looking at devices for a bit, what do users want?  In a very broad generalization, they want access to information.  In this case information is also very broadly defined.  It can be a price guide for baseball cards, a journal article for homework, a book/article on how to fix their car, a mystery novel, the latest James Patterson, access to Facebook, and on and on. 

Part of the hot debate today in the library world (other than to be or not to be) is print or electronic?  At this point in time, users want both.  There are users who show a marked preference for one or the other, and there are users that do not care.  They just want the information.  Despite the format, it must be findable.

If we learn from Netflix's latest gaffe, people want one-stop shopping. Two separate services for two different formats does not work for most people.  For the library's resources (including the print catalog), I visualize this as a marriage of Amazon and Google.  The search function would be worded in everyday language and it would feature prominently on the webpage or app.  It would allow for one-stop shopping for print items, ebooks, audio books, journal articles, etc.  Again, think Amazon.  Amazon's search box defaults to searching everything, but the user has the option (easily found) to limit by format.  And gosh, wouldn't it be nice if some webpages, Youtube videos, and blogs were shown in the search?

This is not all that we can learn from Amazon and Google. The library search algorithm would need to be very generous.  One would not have to know the exact name or spelling to find the item.  (Did you mean...?)  One advantage our super library search engine would have is the option to use controlled vocabulary.  Controlled vocabulary can be a very powerful tool in the right hands.  In addition, we can learn that users like personalization.  The library site could also make recommendations based upon current searches or even checkouts.  It could also give the ability to tie it to social networking such as tweeting or Facebooking what you are reading.  Now, this does bring in privacy issues, but it is something to think about.  All of this, of course, would be friendly for mobile devices.  Granted some of this is available already in some library websites, and there are federated search engines, but we are just not quite where we need to be yet.

Let's move from the virtual to the arrangement of print items.  Since we are creating the concept of libraries from scratch, Dewey Decimal System does not exist.  We can now put all computer books together without having to worry about whether it is software or hardware.  We can create an organizational system that makes sense to not just the librarians but to our users also.  I cannot claim credit for this radical idea.  There are libraries already employing it.  Despite saying this, I still believe in a book being located in a very exact place, so that it can easily be found.  I find it very frustrating to go to a book store to look for a specific non-fiction title and  not even the staff member know exactly where it is on the shelf.  I envision the system to be very intuitive and for browsing customers to not need the catalog. 

The last category ties together access to information and access to people.  That is programming. 
What I am saying here is nothing new, and it is nothing radical.  Let's use strategic planning with our programs.  Pick three areas to focus on throughout a year.  In these current economic times it could be finance, education, and employment.  For the finance track, programs on couponing, retirement, veterans' benefits, etc could be offered.  For education programs on basic computer skills, literacy, and how to find scholarships.  Our children's librarian is currently doing a Mad Scientist program for kids in our area.  It is so popular that she is having to offer the same class three times a month.  Her goal was to increase interest in science for kids that may not have other opportunities.  Lastly, for employment we could offer programs on resume writing, job searching, and again, computer classes so that people can build marketable skills.  Other program ideas to support this track would be seminars on small businesses.  The Pioneer Library System in Oklahoma actually has a dedicated position to work with small businesses.  How cool is that?
Most of the ideas listed above are not that radical or that new.  It is just being able to implement together without having to work with legacy systems.  Since we are not starting from scratch, we must decide what is important to the future of the libraries, and then figure out how we can get there.  Do not be afraid to think big.  "Don't be afraid to shoot for the moon.  Even if you miss, you will land among the stars." ~ Les Brown.    It is an exciting time to be a librarian.

Dream Library or Advoiding Library Obsolesence Part I

I recently read an article in American Libraries titled Avoiding the Path to Obsolescence by Steven Smith and Carmelita Pickett.  It was a thought provoking article that seeks to learn lessons from the failure of Blockbuster and the success of Netflix. (The article was apparently written before the major faux pas committed by Netflix when they tried to separate their DVD and streaming business and then raised their prices.)  Several of the comments listed after the article refute the usefulness of such a comparison stating that libraries are not business.  It is true that a library is not a business, but that does not negate the fact that we need to monitor the industry, and that we can learn from their successes and failures.  After all, an industry does not succeed unless it has something that a customer wants.

What struck me most about the article was that a key component they attributed to Netflix's success was that they were starting fresh without legacy issues.

"Netflix was not burdened by the need to support and retain a lot of practices, services, and structures that had once worked well.  It had the freedom to focus exclusively on the needs and wants of the consumers."

The next quote however had me hopping up and yelling "Yes, yes, yes!"

"But guessing correctly [what next device people will be using to access information], while important, is not really the key.  What matters is responding to customer wants and needs in a timely and efficient manner, even at the expense of letting go of past practices and tools no matter how cherished or successful.  A baggage-free focus on customer is what gave Netflix its original competitive advantage."

I got very excited.  If we were to invent the concept of the public library today and focus on the user's wants/needs without all of our legacy issues, what would we create?

[Caveat: The following is based on my observations and experiences and is highly idealized.  It is designed to start the thought process and not to be an end product. It does not reflect scientific research (though I may have to start a project). Since this is a dream library, cost is not considered. I am also not addressing issues such as preservation.]

I believe that we can categorize what users wants/needs are in three categories: physical needs, access to resources, access to people/staff.  I am posting this in three parts.  This post will address physical needs.

Physical Needs

Much like the trend in homes, people want the libraries to have zones based on function.  I have identified several possible zones.

Child's Zone:  The children (and their parents) want a play area.  They need a child friendly area with child-sized furniture and a nearby bathroom.  Don't forget the bathroom.  Cozy spots which can be easily cleaned are also a must for children's area.  For safety of the children this can be achieved with clever arrangement of low furniture rather than isolated areas.  Areas to explore their imaginations and create are also important.  The section should have a warm and welcoming feeling. It should also come equipped with children's computers with appropriate games, and as an added bonus, laptops for parents to check out and use in the area.  No more unattended children while the parent is on the computer!  Joyous day!

Teen Zone: Teens want a place to hangout and socialize.  We are constantly at odds with a lot of teens that come in because they are being...well teens.  We are exploring options to address the issue by better utlizing our space rather than constantly argue with teens.  They also want access to computers for homework - ok, only sometimes - they want to access computers for social networking including Youtube and Facebook.  When they do work on homework, they want group spaces as many project being assigned are group projects that often require computer access.

Adult Zone:  I was of mixed mind whether to include a separate adult zone.  Many of adult needs are met with zones listed below, but it seems to beg mentioning.  Adults want what is commonly called the book store experience.  Items should be merchandised, browsable, and attractive.  Grouping of chairs and end tables will facilitate browsing and quiet reading.

Computer Zone:  The computer zone should offer a somewhat quiet area for individuals to work. (Group computer space will be addressed below.)  Users want their computers to perform a variety of functions, and they want flexibility.  They want to be able to download that program to print out a coupon or edit a video. They want a variety of browsers available (not all sites/programs are optimized for all browsers).  Disabling functions for security frustrates the user and give them a sour experience. Access to equipment such as scanners and faxes (or combo devices such as digital senders) is expected.

Quiet Zone: Traditionalist don't despair!  People still want quiet areas in the library.  It should be stocked with small tables (nobody wants to share tables with someone they do not know) and comfortable table chairs and armchairs.  There should be plenty of plug-ins for laptops and good lighting - preferably table lamps.  (Oh to have an unlimited budget!)

Group Zone: People want places to meet as small groups.  This is distinctive from meeting rooms.  They may meet to work on a group project for homework (adults and teens), a small committee meetings, an interview for job or for a service, tutoring (unpaid of course), and a variety of other reasons.  They may/may not need access to computers.  Whether computers are in the all group space or just a few, they should have a larger sized monitor for easier viewing with a large desk or table to spread work.

Meetings/Programs Zone:  The meetings/program zone needs to have flexible set-up that can easily be rearranged to accommodate different programs and needs of large groups. The space also needs to be able to work with their technology such as providing a projector that will work with laptops, screen, and a decent sound system.  It should also be neat, clean, and inviting.  Too many meeting spaces are stained and institutional.

Customer Service Points:  This will mostly be addressed in the post addressing access to people.  Let me state here that customers want to be able to find someone easily and not have to worry about different desks having different functions.  They do not like to be redirected.  No one wants to stand in line twice or feel embarrased because they went to wrong place.


In reality, libraries have a limited budget.  While we cannot afford to scrap everything and start over, we do benefit from imagining if we could.  What we can do is prioritize what we need to move towards our dream library.  Some of the above can be achieved by rearranging our currents spaces, changing how we view customer service, and adopting some of the new technology as we normally replace our outdated systems.  Also, paint is the cheapest way to freshen a space, deligate areas, and decorate.  Walls in public spaces to do NOT have to a shade of white or some other neutral color.  In the grand scheme of things, paint is cheap.

What are your thoughts/wishes regarding space utilization for your dream library?  Do you have different ideas?

cpd23 Week 3 -Personal Brand

I am participating in the "23 Things for Professional Development" and we are on week three.  The assignment for week 3 is to google yourself and then reflect upon your personal brand.  I dutifully googled myself, and imagine my shock when I did not show up in the first page results!  I actually use to show up in the first page.  Really! My name was on the second page, but it was from a libguide that I composed when I worked at the university.  When I googled my name with the addition of librarian, well then, I was on the first page a few times.  Much better.  My LinkedIn account and twitter account were listed among the results. 

I even did the optional part of the assignment which was to ask other people what my blog said about my personal brand.  One colleague declined to comment (he suddenly became busy with other things) and the other said she thought it was very professional.

What does our personal brand say about us?  I try to maintain a professional mien as I have been given negative feedback for diving into what one colleague called bleeding edge technology (Second Life?  Who needs a Second Life?  I have a first life!), and I am leery of additional bleeding.  Do I come across as too dry?  I certainly have no desire to add to the stereotype of a boring librarian.  What I do know is that I am tired of sitting in meetings talking about technology with librarians who are disdainful of said technology.  You should not be proud to admit that you do not know how to send a text.

But back to the topic on hand, am I too reserved with my comments because I am afraid of professional repurcussions?  I would like to say no as I have always been a rebel at heart, but as I reflect back I do refrain from much that I would like to say.  It has given me something to think about.  To indulge in a few cliches, "There is no reward with no risk" but there is no sense in "cutting off my nose to spite my face."

New Player on the Ebook Field

Library Journal writes that Library Ideas announced at ALA Annual 2011 that it is in entering the e-book field with Freading which is inspired by their product Freegal.  It will be based on a pay-per-use service.  This is, of course, nothing new.  It has been used by journal publishers for many years now, and yes, even by e-book vendors.  The difference is that these vendors and publishers tend to be used more in the academic libraries. 

I see the same pros and cons for the pay-per-use e-book model as the pay-per-view e-journal model.

PROS
1. It is patron driven acquisitions, and the library does not have to 'guess' what the patron wants.
2. The library is able to offer a larger catalog of titles including more esoteric titles that might not normally be available to users due to cost limitations.
3. It is a seamless transaction to the user.
4. In case of the e-books (this is a moot point with e-journals) the user does not have to wait for a title to be 'checked-in.'

CONS
1. If it is a popular title, the pay-per-use cost can exceed the actual purchase price of the title.  This would not be a cost effective method for libraries to obtain material from major fiction publishers.
2. This is a leasing model - a very short term lease.  Because of that there is no option of perpetual access.  After reading through an Overdrive contract, it does not appear that they offer perpetual access either though the titles are purchased.  There are e-books vendors such as ebrary that do offer it.  Perpetual access is continued access to a purchased title even after the subscription has expired.  This is a frequent sticking point on negotiations for e-journal subscriptions.

What would be a good model is pay-per-use with the option to purchase is the pay-per-use cost exceeds the purchase price with an option for perpetual access and ILL.  That would be ideal for libraries.  For publishers...maybe?  I am sure that I am missing both pros and cons.  Do you have any additions?

Thing 1 cpd23

23 Things for Professional Development or cdp23 is a free program for the professional development of librarians.  Each week will feature one or two new 'Things' to explore.  The first week includes creating a blog post and exploring why you are participating in the program.

I am participating in the program as I am always searching for professional development opportunities.  As many librarians I am a life-long learner, and I am excited by this opportunity.  More important however is the chance to recharge myself.  The library world is changing.  I find that very exciting to be part of that.  Not all librarians feel that way.  It can be frustrating to constantly run into brick walls.  Not all change is good, nor should we change for the sake of changing, but we must keep moving forward.  We need to get past the point where people ask if there are still librarians.  Networking with others and learning new 'Things' is how I remember that these are not brick walls, but challenges which can be exciting to overcome.

There are still librarians?

I was at the doctor's office yesterday, and the doctor asked me the expected question of what do you do at work.  In the best tradition of Evie from the movie Mummy, I replied "I am a librarian."  (I did this normally without the drunken theatrics though I was sorely tempted.)  She looked at me quite surprised and (I hope) spoke before she thought, "They still have librarians?"

I do believe that my mouth fell open.  I could hear a voice in my head shrieking, "They still have librarians?  They still have LIBRARIANS?  They still HAVE LIBRARIANS?"  with each iteration becoming louder and louder.  She then twisted the knife a bit deeper and asked, "Doesn't everyone get everything from the internet?"  (Hordes of flies could have flown into my mouth at this point.)  And this is suppose to be an educated individual!  Then with a sheepish look she said, "Of course I know there are librarians.  I have friends that go to the library."  I believe that it was time to close my mouth.

She cannot be entirely to blame.  I had forgotten the Boy Scout Motto 'Be Prepared.'  The fact that I was a Girl Scout was no excuse.  I was not prepared for someone that I saw as a highly educated individual to be so woefully, well, uneducated.  Why this surprised me I do not know.  When I worked in academia, we were always have to justify the need for librarians to other faculty.  After all, why should we cut the Journal of I-must-have-to-do-my-research-and-cost-more-than-my-car when we could get rid of a librarian?  Perhaps I should have quoted the Librarian Avengers and explain why they should fall on their knees and worship us. 

Oh well, the next time I will be prepared.  For now, I am going to find a new doctor.

What do libraries do? Transforming our Image.

Recently I attended a PLA webinar featuring Valerie J. Gross titled Transforming Our Image.  She discussed that image is key in the perceived value of an object.  Her example was bottled water.  Generic bottled water cost approximately $2.00 for a six pack.  However, Evain bottled water which has a nice graphic and is natural spring water from the French Alps sells for about $6.00.  In addition, their current add implies that drinking it will keep you forever young.  Ohhh...ahhh....

This implies to me that libraries are currently generic bottled water, and that we need to find a way to transform ourselves into Evian.

Valerie does this by stating what is it that libraries do.  "We deliver equal opportunity education to everyone in our county."  Ohhh...ahhhh...  I am impressed.  I want to go there.  In addition, all this wonderful education is at no cost. 

She bases the redefinition of public libraries on three pillars. 
1. Self-directed education.  This is where books and electronic resources come in.
2. Research Assistance and Instruction or the artist formally known as reference desk and librarians.
3. Instructive & enlightening experiences or in common library parlance - programs.

This philosophy transforms librarians into research specialists, programmers into instructors or teachers, and programs into classes.  I am starting to feel a bit like a bottle of Evian water.  Oh la la.  Maybe I should get a French beret.  All this without doing anything different than what we are currently doing except using different verbage to describe it. 

Her main point during the webinar was to use this language to educate the public, politicians in particular, as to what it is the library actually does.  This education is achieved by using this language everytime we write or speak about the library.  For example, when sending a thank you to your local politician for attending the xyz event you can use the following: "Thank you for tremendous support of public education for all" instead of "Thank you for your tremendous support of our library."  Which will get that "Ohh" response?

I realize that this essentially all boils down to marketing, but there is a reason that marketing is a big business.  Good marketing can change people's perceptions.  Case in point is the aforementioned bottled water.  Why do we even need to buy bottled water when several studies have shown that it is not much, if any, better than tap?  Despite the studies, bottled water is big business.  News stories show that libraries are not faring quite as well.  If you doubt me, ask the L.A. school librarians.

What Valerie barely touched on was the effect that this language would have on the library staff.  I have heard from many librarians who are frustrated.  They don't know why they bothered to obtain a masters degree, they don't know what they are going to do when ebooks replace print, and I have even heard a librarian tell a possible recruit not to bother going to library school because there wouldn't be libraries much longer.  Say it isn't so!  It is hard for these librarians to justify their positions to the public when they can hardly justify it to themself.  It is the 'warehouse mentality' that libraries are simply warehouses for books.  When/if print books disappear (this is a debate for another post), what will librarians do?

By stating that libraries provide an education for all, this redefines the purpose of libraries.  It gives staff a sense of purpose and helps boost morale.  Which would you rather be called?  Circulation clerk or customer service specialists?  How many library users understand circulation clerk and circulation desk?

I am torn about renaming librarians to research specialists.  When Valerie first mentioned the term, I thought "Ohhhh..I am special."  However, there is some nostalgia for being called a librarian, and we shouldn't change just for the sake of change.  Still, she has a point when she states no one will ask a research specialist if she sits around and reads books all day.  I also bet that no one has a mental image of said research specialist with a bun, horned-rimmed glasses, and a tweed skirt shushing everyone.

Let's go back to the thought of reinvergerating the staff.  As Valerie was discussing changing the term programs to classes and programmers to instructors or teachers, I was mentalling running through how we could support this image with our 'classes'.  What classes can we offer to educate the public?  I was getting excited.  I had just had a customer in a few days before looking for a reading class for her soon to be pre-k granddaughter.  She had a flyer from a local university for one that cost almost $300 that would teach her child and attending adult the basics of reading.  My response was all we have is the summer reading program.  Thinking back I just cringe.  No, we don't just have the summer reading program, we have a series of summer reading classes for children through teens designed to introduce them to literature, music, and culture.  All for no charge!  How great is that!

If I look at the first pillar of providing the opportunity of self-education, ebooks are just another tool that I, the research specialist, can help our customer navigate.  If all print books disappear (excuse while I pause a moment to learn to breath again) that is ok because libraries are more than just warehouses.  They are places, and we provide equal opportunity education for all.  Don't have a computer?  No problem, we do, and we will even teach you to use it.  Why?  Because we provide equal opportunity education for all.  See how it becomes a mantra? 

This creates an effective mission statement that staff, customers, and yes, even politians will quote.  An effective mission statement will drive the organization, give the staff purpose, and lend itself to design of 'classes'.

eBooks Are Winning the Race!

Amazon announced today that Kindle book sales have surpassed all combined print book sales.  That's right people!  eBook sales are outpacing print book sales.  Good or bad, ebook are here to stay!  This is in addition to the recent announcement that Kindle has worked a deal with Overdrive to make Kindle books available for libraries to lend to their customers.  Please note that this is not Amazon adapting the Kindles to read the DRM ePub format, but that Overdrive will offer the Kindle format, AZW, in addition to DRM ePub.  The good news is that libraries will not have to purchase additional copies. Overdrive will automatically make the Kindle version available for all previously and future titles purchased by the library. The bad news is that the library users now have one more choice to make when they download a book.  For our tech savvy users this will not mean much except, perhaps, a minor annoyance.  However for our less than tech savvy users this will add to the already confusing process of downloading an ebook ~ one that has to include a computer rather than downloading directly to the device.  How much easier it would be just to buy the book from Amazon and have it downloaded directly to your Kindle and be done with it?

Libraries are not just sitting back and waiting for the dust to settle.  They are taking an active and needed role in designing the landscape. NISO, National Information Standards Organization, is launching an E-Book Special Interest Group.  According to the NISO site, the SIG will address the following issues:

How can NISO actively facilitate cross-community dialogue in this area, building bridges between what are now separate, sometimes disparate groups? 

How can NISO work collaboratively to provide education and information to assist with this dialogue? 

How can NISO actively foster "incubation teams" to identify specific pain points in the e-books realm that could be remedied through formal standards, recommended practices, dissemination of information (e.g., via white papers, educational workshops, professional forums, Thought Leader meetings, etc.) either through NISO or within another agency or in partnership with one or more organizations?

In addition to the core SIG, NISO will be implementing a monitoring group to provide feedback.  They are accepting nominations at via email (nisohq@niso.org).  It is but one step of many for libraries to learn adapt to the shifting realm of digital reality.

Seth Godin on “The future of the library”

Yep, gotta love Seth:
The future of the library
“The next library is a house for the librarian with the guts to invite kids in to teach them how to get better grades while doing less grunt work. And to teach them how to use a soldering iron or take apart something with no user servicable parts inside. And even to challenge them to teach classes on their passions, merely because it’s fun. This librarian takes responsibility/blame for any kid who manages to graduate from school without being a first-rate data shark.
The next library is filled with so many web terminals there’s always at least one empty. And the people who run this library don’t view the combination of access to data and connections to peers as a sidelight–it’s the entire point.
Wouldn’t you want to live and work and pay taxes in a town that had a library like that? The vibe of the best Brooklyn coffee shop combined with a passionate raconteur of information? There are one thousands things that could be done in a place like this, all built around one mission: take the world of data, combine it with the people in this community and create value.
We need librarians more than we ever did. What we don’t need are mere clerks who guard dead paper. Librarians are too important to be a dwindling voice in our culture. For the right librarian, this is the chance of a lifetime.”
Read it. Re-post it.

Honoring Veterans at the Library

Our library is located in a military community, and we wanted to reach out to our local veterans.  In search of ideas on programs for veterans, I sent an email to the Publib listserv for public librarians.  As always, the Publibbers came through with some fantastic suggestions.  They are compiled below.

1. The Library of Congress currently is conducting a Veteran's History Project in which they hope to collect, preserve and make accessible American war veterans' first hand accounts.  A local library could participate by acting as a collection area to record interviews and gather letters and diaries written by veterans.  This would also be a good project to collaborate with a local high school or college.

2. Libraries are well suited to provide for one of veterans' greatest needs: information. This may include books on filing for benefits, pathfinders, miliary families, deployment, wounded warriors, PTSD, etc. Information programs could also be offered.  Michigan has mobile law units from a law school that visit the libraries to provide advice and information.  Space is another need.  In a recent conversation, the commander of our local American Legion stated that they have a need for space in which the counselors from the state VA administration office can meet with the veterans.  Libraries can provide conference or meetings rooms for no charge.

3. One of my favorite library software products is  Libguides.  Libguides are an interactive web page much like a pathfinder.  You can embed Youtube videos, widgets, chat windows, and many other items into the guide.  You can also link it to your catalog.  When I worked at New Mexico State University I began, but did not complete before I left, a guide for veterans.

4. There are also programs with encourage the community to give back to the veterans.  One Publibber organizes Valentines for Veterans.  The library provides materials for children to make cards for the veterans, and then the library distributes the cards to the local VA hospitals and/or VA retirement homes.  Another publibber's library organized a drive to collect books and magazine to be sent to deployed military members.  These could also be donated to local VA hosptials and retirement homes.  Another option is to create military penpals.  Websites ares http://www.anysoldier.com/ and www.defense.gov/specials/abbey.

5. I was reminded by yet another Publibber that women veterans often do not feel comfortable attending events for all veterans, and that they might like programs geared to just women veterans.  Promotional materials should also include women veterans.

Finally, at my library, we have decided to have a Veterans' Information Fair on November 12 - the Saturday after Veterans' Day.  We are inviting veteran organizations from around the state in addition to representatives from local colleges and universities.  We hope to collect pictures of veterans from different eras to organize into a collage for the library.  We would also like to invite area VIP for the opening ceremony, and one of the local high school bands to play the national anthem.  This is the first of what we hope will be many programs and services offered by the library for our veterans.

Please feel free to add suggestions in the comment box below.

Harper Collins harpooning the libraries

News has flooded twitter and the blog-o-sphere regarding Overdrive being forced by the publisher Harper Collins to put an expiration on ebooks.  An expiration?  How does an item made essentially from binary code all 1's and 0's expire?  Harper Collins books will have a cap on the number of times the book can be check-out from the library.  After the maximum of checkouts (in this case 26), it will be locked or some such, and the library will have to purchase another copy.  This is in reaction (or maybe dawning realization) that the public libraries will not have to purchase replacement copies that they normally would due to lost books or wear and tear.

Several of the blogs that I have read such as Agnostic, Maybe (love the blog btw), suggest that the libraries have power to object by not purchasing the books.  In an ideal world, I would agree, and as long as Harper Collins is the only publisher with these restrictions it remains a valid option.  However, this type of strong arming by publishers is not new - just ask those in academia.  Case in point are the "Big Deal" publishers such as Elsevier.  They have a strangle hold on the science journal publications or so they like to brag.  They are also extremely pricey as in I could buy a nice new car for one journal title, and I am not talking Ford Fiesta.  They also have cancellation clauses in their contracts to where you cannot cancel more than say 1% of the current year subscription cost.  Their competitors do the same thing.  Not buying is an option, but is it the best service for our users?  Perhaps, if we can find alternatives.  Did I mention that contributors to scientific journals do not get paid?  Talk about a double whammy.

It terms of the glass is half-full, it could always be worse.  According to Library Journal, there are still two major publishers that don't allow their ebooks to circulate in libraries - Macmillan and Simon & Schuster.  The publishers have a legitimate concern, their bottom line.  The library concerns are being a good steward of public monies and making content/information available to our users.  It seems like their should be a middle ground, and we need to start a dialogue with the publishers.

HaperCollins library.ebook@harpercollins.com
Macmillan:  http://us.macmillan.com/splash/contact.html
Simon and Schuster:  http://www.simonandschuster.com/

I think what publishers are missing is that while we may not be replacing titles due to wear, we will still be spending the same amount of money on materials.  We will simply purchase additional titles that we may not have been able to purchase before.  I would be curious to know how much of library spending is for replacements.  At my last library it was a miniscule amount.  I do not have access to those budget figures here.  Just as libraries need to adapt to changing technologies and investigate how they need to change their services to fit the users' new needs, so does the publisher need to adapt.  This may mean a completely new business model.  Marketers Test Ads in Ebooks  It will be interesting to see what the future holds.

I'm a Nerd, Are you a Nerd?

Yesterday when I checked-in on Foursquare for our library I was awarded a Bookworm Badge and called a nerd.  According to Joe Murphy on his blog this is a new feature of Foursquare.  I had just thought that they were trying to tell me something in a not so subtle way.  One might forgive me for making that assumption as I have been accused of nerdom a time or two before.  Ok, maybe three.  I had also thought myself as nothing short of brilliant as I had left a tip promoting the Overdrive app to check out and use library ebooks and audio books on iPhone and Android phones.  Turns out I am not the only clever one.  Joe suggested using Foursquare to promote library programs and to award users for becoming mayor.  I like the way he thinks!  My only question is how to coordinate this in a large library system of which we are but a humble part.  Since Foursquare is a location based app, it would seem to make sense for each library in the system to go about this individually with occasional coordination for the central office.  Something to ponder.  How do you use Foursquare in your library?